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PERFECT FIT
Ensure an impeccable style and make a perfect first impression
CHARISMATIC SUMMER
Unique style for every seaside occasion
YOUR STYLE - YOUR SIGNATURE
Get inspired by the biggest trends of the season!
SMART VS CASUAL?
Discover the trendiest shoes to complete your spring-summer outfits
THE BIGGEST MEN'S TRENDS FOR SPRING
Discover runway suggestions that will win the hearts of the most stylish men this season
KEEP THE BEAUTY OF YOUR CLOTHES FOR LONGER!
See how to care for them so they always look like new
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TREND REPORT: FALL-WINTER 2025
Spectacular silhouettes and everyday elements - get ready for the new season!
HEATED CELEBRATIONS
Choose the perfect outfit for summer festivities - no matter the occasion!
FASHIONABLE BEACHWEAR
Don't give up on stylish options even on vacation!
ONE SEASON - THREE SIDES
Choose your look for the new season and express yourself without words
THE MOST FASHIONABLE IT-BAGS OF THE SEASON
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KEEP THE BEAUTY OF YOUR CLOTHES FOR LONGER!
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Tailoring and experimentation define the DNA of SPORTMAX, founded in 1969. From that moment on, the brand evolved season by season, with a constant focus on research to develop advanced textiles technologies and trend-setting styles, while holding true to the roots of its Italian manufacturing traditions. SPORTMAX develops its rich heritage in the name of a new feminine and contemporary tailoring that exalts and enhances the women that wear the brand. The icon garments that characterize the brand are dresses (flowing and bodyconscious, with skilled, tailored architecture, that adapt to and enhance the beauty and femininity of any body shape), the outerwear (renewed every season in an unconventional mix of materials and shapes), the denim pieces, as well as the knitwear, with ever-more special patterns and finishes in a whole range of infinite possibilities. SPORTMAX is part of the Max Mara Group.
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